Augmented Reality For DIY Auto Mechanics? Amazon Innovates In Auto Retail
Credit for this article belongs to CBInsights.com, where it was published today. PDF below.
A newly granted patent shows Amazon is pursuing augmented reality tech to fuel a new focus on auto parts.
Shopping online for aftermarket auto parts can often be a difficult and frustrating task.
Aftermarket auto parts are usually manufactured by third parties, and are often inconsistent in quality and design.
For example, if the owner of a 1995 Ford Fusion wanted to order new fender liners, she might have trouble finding appropriate liners online. Even when an item is advertised as “compatible,” it often doesn’t fit, due to inconsistencies in manufacturing.
Moreover, there are often hundreds of brands to choose from and a bewildering array of auto makes and models to keep in mind.
Amazon already uses AR tech for its retail business through its iOS and Android apps, allowing customers to project renderings of furniture and electronics on their homes. A new patent granted to Amazon late last month indicates it may expand AR into a whole new retail category. ...
(Download Blank 14.pdf to read the rest of the article)
Credit for this article belongs to CBInsights.com, where it was published today. PDF below.
A newly granted patent shows Amazon is pursuing augmented reality tech to fuel a new focus on auto parts.
Shopping online for aftermarket auto parts can often be a difficult and frustrating task.
Aftermarket auto parts are usually manufactured by third parties, and are often inconsistent in quality and design.
For example, if the owner of a 1995 Ford Fusion wanted to order new fender liners, she might have trouble finding appropriate liners online. Even when an item is advertised as “compatible,” it often doesn’t fit, due to inconsistencies in manufacturing.
Moreover, there are often hundreds of brands to choose from and a bewildering array of auto makes and models to keep in mind.
Amazon already uses AR tech for its retail business through its iOS and Android apps, allowing customers to project renderings of furniture and electronics on their homes. A new patent granted to Amazon late last month indicates it may expand AR into a whole new retail category. ...
(Download Blank 14.pdf to read the rest of the article)
